CONCEPTUAL & INDUSTRIAL CRAFT:

Independent Berlin-based label fusing craft, technology and design. Founded by Aaron Alvin Keller–drawing from an engineering background and tenure at Carol Christian Poell and Deepti Barth–the designs merge an exploration of digital innovation with traditional artisanal fabrication to create conceptual jewelry, and objects. Available exclusively in the USA at AZUL.

Aaron Alvin Keller

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Berlin, Germany /
Founded: 2022 /

Aaron Alvin Keller approaches jewelry and objects as an ongoing dialogue between both physical craft and digital technology; treating both tools as equally relevant instruments of creation. Grounded in an engineering background and early exposure to traditional disciplines such as ceramics, blacksmithing and sculpture–followed by formative experience at Carol Christian Poell and Deepti Barth– Aaron builds work where concept serves as the foundational core.

Through work like the 'BRUCH' series; Keller explores the structural fragmentation of individual elements into interconnected components or examines the physical transition and relationship between the human body and form in the 'MORPH' series.

Rejecting the notion that products should exist solely for aesthetics, every aspect of Keller's work is rooted in deliberate narrative, high-quality execution, and the belief that digital innovation represents a contemporary evolution of artisanal crafstmanship.