Berlin, Germany /
Founded: 2022 /
Hailing from rural Bavaria with a strong familial background in engineering– designer Aaron Alvin Keller's work is realized through a highly conceptual lens. His approach to design relies on the foundation in which the concept is the starting point; further translated across different materials, techniques and objects. It is his belief (much like that of AZUL's) that things should be created not just for aesthetic purposes, but with reason and to further express the concept which is being conveyed.
At an early stage, AAK was exposed to many forms of physical craft, from ceramics and sculpture to blacksmithing. He went on to receive a Bachelor's degree in Fashion and Design at Kunstuniversität Linz (University of Art and Design, Linz) in Austria followed by his Master's in Berlin. His tenure further strengthened through working with highly artisanal labels Carol Christian Poell and Deepti Barth before starting his eponymous label in 2022.
Keller's process develops through the exploration of material and technique; where digital and physical processes are treated as equal tools. Rather than rejecting technology for a more traditional approach, modern techniques are embraced to innovate on established craftsmanship– a philosophy which aims to create a different perspective on familiar things.
S E R I E S :
'BRUCH' explores fragmentation, connection, and belonging.
Each piece is part of a continuous, potentially endless series of objects that appear broken yet are designed to fit together with other pieces. Individual elements are uniquely numbered yet remain connected to the larger whole. Fractured edges act as interfaces—points of alignment and continuation allowing each piece to function both as a standalone object and as part of a growing system, where connection defines the form.
'MORPH' focuses on the relationship and transition between body and object.
3D body scans are transformed into reduced object geometries such as rings or bracelets. This conversion is not completed, but deliberately interrupted at specific stages. Each piece captures a moment within this transition—where bodily form and abstract geometry coexist. The result is a series of objects that exist between representation and reduction, defined by an incomplete yet controlled transformation.
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