Industrial Utility & Technical Essentials

The 69 by Isaac Sellam collection at AZUL focuses on the intersection of raw industrialism and everyday wearability. Defined by the signature garment-dye finishes, this line offers a modular approach to the avant-garde wardrobe. Explore our latest selection of technical wardrobe staples- all engineered in Isaac's Paris atelier, available now exclusively in New York at AZUL.

69 by Isaac Sellam

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Paris, France /
Founded: 2023 /

69 is the distilled, more accessible expression of Isaac Sellam’s uncompromising design philosophy—retaining the precision, edge, and material focus of the mainline, while offering pieces with increased wearability and range.

Launched as a diffusion collection from the mainline Isaac Sellam Experience, 69 translates the designer’s signature industrial-minimalist aesthetic into designs suited for every day life.

Clean lines, layered textures, and utilitarian details define the collection, with the same dedication to material research, subtle innovation, and Parisian craftsmanship.

A subtle reflection of his universe, “69” stays true to the Isaac Sellam DNA: technical, tactile, and elegantly subversive.